By Cora Pettipas
This is the 19th issue of our magazine, but as you may have noticed we have rebranded the name from Exempt Edge to The Private Investor. We did not take the renaming of this publication lightly, and did considerable industry outreach to obtain the perfect branding for our industry.
The industry debate on the new name was really interesting, as it went further than what to call our industry publication, and became about what verbiage to we really want to use to represent our industry and what we do. The debated was heated, the insights were brilliant.
"The industry debate on the new name was really interesting, as it went further than what to call our industry publication, and became about what verbiage to we really want to use to represent our industry and what we do."
Most members that responded wanted to get away from the word ‘exempt’ as it is a regulatory category and confuses the clients. Our industry is prospectus exempt, not regulatory exempt, registration exempt, or (sadly) tax exempt.
Then there was a debate between the words alternative and private. There were good reasons for both, and the word alternative is definitely trending in the hedge fund space, but our members preferred the later, as our industry is prospectus exempt and thus does not trade on the public markets, so they are often referred to as private investments (even though the public can invest with restrictions if they are not high net worth).
The exempt market is the fastest growing portion of the Canadian capital markets, and our investments are gaining in popularity, and becoming more adopted into portfolio management. They may not be considered ‘alternative’ invests in the longer term, but an important condiment to add spice and flavor (not to mention yield) to the average portfolio.
That brings us to why we choose the word investor. It may be asked by some why we rebranded an industry publication with an investor-centric name. There are two main reasons. One is that the investor is the center of all the work that we do, it is about building wealth for the investor, they are our end client and the reason this market exists. Yes, businesses are funded, projects get initiated, and the economy gets a boost with the capital raising and deployment our industry does, but that begins and ends with the investor. All our interests need to be aligned with theirs, as that is the model that works in the long term.
The second reason we went with the word investor is that anyone in this industry is a private investor, we dedicate our time, expertise and talent to this industry. Most of us invest in the projects too. As professionals, if we did not believe in this industry, we would not be here.
This magazine is now divided into two sections, one for investors (everyone) and the second for industry, which has more specialized content. We hope you are enriched by the information in this issue and we look forward to hearing your comments and ideas. Have a safe, happy, and prosperous new year.